About

The story of Iuju began in Brazil in 2021, after the birth of my daughter Margarita. As a fashion designer shopping for my baby, I was disappointed by the lack of genderless fashion that offers both colorful and playful designs, as well as sustainable options. After moving to Los Angeles in 2022, I took matters into my own hands and used my creativity and love for fashion and culture to bring to life a modern and whimsical genderless eco-friendly baby line.

With our planet’s health in mind, our garments use organic fabrics and eco-friendly inks, and our packaging uses recycled materials. In order to minimize waste, I made the conscious decision to design seasonless apparel and produce small batches per style. Each garment will include a hand-numbered label to highlight its uniqueness. Additionally, everything is ethical and locally made in the USA.

Considering the essential needs of babies, I crafted the items with comfort and quality in mind. I want the iuju community to be captivated by our friendly and colorful original prints. I believe that shopping for individuality is more important than shopping by gender, thus everything is designed to be gender-neutral.

In the end, iuju’s goal is to celebrate the uniqueness of each baby and toddler by creating unique pieces for them. I hope you love it!

~ Juliana De Francesco ~